Case uber In 2009, Ubercab was founded in San Francisco, California. The year 2010, after extensive technological developments, marks the start of the controversial story of Uber-an international technology company whose primary function is to provide a platform for the taxis of the future. The innovative platform brings many benefits for both drivers and users, but Uber's aggressive strategy has caused a lot of bad publicity over the years. Were Uber's actions the only way to turn the saturated and tightly regulated taxi market upside down, or could the company have achieved the same had they used their sky-high investments differently? 48 Floris Ooms Tommy Martens
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