“We are proud to serve an interesting, diverse selection of the best retailers in Europe. Each retailer is unique and has different needs. Thanks to our many years’ experience and full focus on large-scale retail, we can translate our customers’ wishes into customised services. As a result, we relieve the retailer of all concerns.” Alice van Veen Commercial Manager, Royal Lemkes IT & BUSINESS INTELLIGENCE The role IT plays within the sector and at Royal Lemkes is becoming increasingly important. Thanks to our own digital solutions, we are rapidly becoming a strategic digital partner for our customers. In 2017, we invested a great deal in reports and dashboards and in training colleagues to manage by numbers. Using data analytics, we are now able to provide our customers with customised advice about their product range and sales expectations. Our own Greensales system is highly flexible, which means that almost any of our customers’ systems can be connected within six weeks. When connecting systems, we take the customer’s IT environment as our starting point. Together with our customers, we use integrated data analyses to reduce process costs, create the right product range, minimise losses and increase conversion. “By using sophisticated algorithms combined with human insight into plants and the weather, we can take care of customers’ replenishments so that availability, stock level and loss are optimally balanced.” Rob van den Berg Business Intelligence Manager, Royal Lemkes 31
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