In 2017, Royal Lemkes launched a new online store with improved functionality for greater user-friendliness. We also became a shareholder in the Blueroots digital platform. E-COMMERCE E-commerce is a hot topic for all our retailers and therefore also for us. Each retailer wants to strengthen its multi-channel proposition and we are happy to respond with our digital services and by drawing on our supply chain experience. In 2017, we carried out numerous successful pilots. We forged strategic partnerships with international parcel carriers and packaging companies. We also invested in e-commerce experience and became an angel investor in Sprinklr, an Amsterdam-based startup that supplies plants to consumers. In 2018, we expect to roll out our e-commerce proposition for various customers. 32
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