There are three elements to the green heart of Royal Lemkes: our roots as a grower, our knowledge of plants and the sustainable ethos of our shareholders, management and staff. Our belief in – and passion for – plants is grounded in the fact that they can improve people’s lives and our customers’ businesses. Plants also play an important role in making the world greener, which is sorely needed given the trend towards increasing urbanisation and the environmental issues we currently face. Our aim is not to maximise profit but to maximise impact. We need a ‘minimum viable profit’, of course, but that results from and is a condition for a healthy company. Our aim is the sustainable growth of our employees and business associates; if we succeed in that, the company will grow naturally. We also want to contribute to the sustainable growth of the environment in which we operate. Here, too, we want to make a difference and take the lead. We don’t just believe in plants. We also believe in the following. People. It is people who make the difference. That’s why we invest a great deal in our employees and our relationships. The unique aspect of the plant category. Quality and cost-control in the chain are extremely important and this requires strategic partnerships and chain optimisation. Togetherness. Together we can move forward, with both our retail partners and our suppliers. Scale. Size matters, in terms of procurement, supply chain and professionalism. Data. Possessing the right information is indispensable when making the right choices for our customers. Doing better every day. That’s why we work with Lean management and continuously evaluate our processes. Business as a force for good. Companies play an important role in making our world liveable and keeping it that way. EVERYTHING WE DO IS GUIDED BY OUR FIVE CORE VALUES RELIABILITY CUSTOMER ENGAGEMENT CRAFTSMANSHIP PERSONAL LEADERSHIP TOGETHERNESS We are honest, transparent and keep our promises. We want to understand our customers and seek solutions and opportunities together. We know our business and believe in constantly developing our expertise. We want to make a difference, we take the initiative and we continue to innovate. We want to forge connections with each other, with our partners and with the world around us. 5
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