Tone of voice EV drivers are plugged into the world of new techniques. They are well informed, critical, and expect well-reasoned arguments. Therefore, the tone of our corporate communication should be clear and serious but can also contain a sense of humor. The goal of our retail communication is stimulating readers to act. Therefore, our tone of voice should be as we would like to be spoken to ourselves. Open, personal, and friendly. As within corporate communication, we can apply humor into certain communication materials. In all our communication we will be: Brief. Concise and vigorous Explicit. All copy is easy to read Reliable. By showing our role as a knowledge center Personal. We will emphasize our strong relationship with our customers p.09

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