NexDrive Brand Guide Version 1.4 - Januari 2022 Service Network for Next Generation Cars

Table of contents 1. Introduction 2. Brand profi le 3. Target audience 4. Visualization and Photography 5. Tone of Voice 6. Logo p.03 p.04 p.05 p.06 p.09 p.10 7. Typography 8. Colours 9. Design element 10. Marketing materials 11. Signing materials 12. Vehicle materials p.14 p.15 p.16 p.17 p.23 p.25

NexDrive the Brand story The story of NexDrive is one of passion and dedication to the European independent aftermarket. Since the introduction of software in vehicles, there has been a tough fi ght between the car brand importers and workshops of the independent aftermarket concerning the accessibility of data and knowledge for vehicle repairs. With the introduction of hybrid- and electric vehicles, the knowledge- and data gap between both parties could become larger and cause a great loss of revenues for the independent aftermarket distributors and workshops. NexDrive is Alliance Automotive Group Benelux’s answer to this threat. NexDrive offers workshops data, tools, and knowledge to be able to offer maintenance on electric- and hybrid vehicles to their clients. When other technologies like Hydrogen or any other kind of fuel will emerge, NexDrive will also offer support regarding those techniques to the independent aftermarket workshops. To the public NexDrive offers an alternative for the car brand workshops regarding maintenance to electric- and hybrid vehicles. NexDrive narrated from the data- and knowledge center TECH360. This division of the Alliance Automotive Group Benelux supports workshop to access the online platforms of car brand importers, train their mechanics and support mechanics in data analysis or complex diagnoses. As the sales of electric vehicles are increasing faster than expected, it became obvious that the car brand manufacturers will try to use this new technology to monopolize the aftersales market. The Alliance Automotive Group Benelux realized that they were obligated to extend the services of TECH360 and create a new label for the independent aftermarket to stay ahead of these new developments. As a label and as a brand, NexDrive will also attract the next generation mechanics to the independent aftermarket. Young talents that have passion and dedication to all new techniques and knowledge. Here lies the challenge and success for NexDrive as a brand and the distributors and workshop of the independent after market. p.03

Brand profi le Reason to belief Our service points are equipped with the latest equipment, software, and data support Our mechanics are educated in the latest electric technologies We’ll evolve with new technologies like Hydrogen Our service points are part of local universal workshops n t erv Our m Brand values or nd Future oriented Innovative o at Knowledgeable Ambitious Open & accessible Brand differentiation Better service for you and your electric vehicle ff er ic v Brand advantages y v va Universal. We’ll service any vehicle Close by. We are part of your community munit Value for money. We offer the best service for competitive pricing Environmentally friendly. We care about our future Tech savvy. We immerse ourselves in any new technology Brand essence s Familiar service for all next generation vehicles r s p.04

Target audience EV driver profi les: • The average age of EV drivers is 51 years old. • 75% owned a cheaper fuel car previously. • Governmental fi nancial incentives are the main drivers to purchase an EV for all profi les. The main characteristic of the target audience is cosmopolite. They are open and critical citizens who integrate postmodern values like personal development and experience with modern values like social success, materialism, and pleasure. The primary target audience for the NexDrive concept are the private owners of EV’s and especially the occasion owners within all EV driver profi les. They are the least bound to the importer brands and are most likely to trust NexDrive with maintenance and repair on their EV. The calculative driver “ I can drive an expensive lease car thanks to the fi nancial incentives” The environmentally conscious driver “I care about our future and our children’s future” The innovative driver “I want to be the fi rst owner of this brilliant new technology” The comfortable driver “I enjoy the pleasure of electric driving” p.05

Visuals and Photography p.06

Visuals and Photography p.07

Visuals and Photography p.08

Tone of voice EV drivers are plugged into the world of new techniques. They are well informed, critical, and expect well-reasoned arguments. Therefore, the tone of our corporate communication should be clear and serious but can also contain a sense of humor. The goal of our retail communication is stimulating readers to act. Therefore, our tone of voice should be as we would like to be spoken to ourselves. Open, personal, and friendly. As within corporate communication, we can apply humor into certain communication materials. In all our communication we will be: Brief. Concise and vigorous Explicit. All copy is easy to read Reliable. By showing our role as a knowledge center Personal. We will emphasize our strong relationship with our customers p.09

Primary logo design p.10

Primary logo design p.11

Primary logo design p.12

Secondary logo design Secondary logo is used for signing and retail label p.13

Typography DINPro - regular | Headers en bodykopie Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 DINPro - Bold | Headers Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 PF Isotext Pro - regular | URL en Tagline Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Nunito - regular - for web applications Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 p.14

Colours c: 100 m: 80 y: 40 k: 40 r: 8 g: 48 b: 80 c: 68 m: 0 y: 69 k: 0 r: 31 g: 219 b: 94 c: 46 m: 0 y: 90 k: 0 r: 60 g: 240 b: 0 c: 82 m: 0 y: 39 k: 0 r: 15 g: 209 b: 143 c: 62 m: 0 y: 81 k: 0 r: 46 g: 229 b: 48 c: 83 m: 0 y: 20 k: 0 r: 0 g: 200 b: 190 p.15

Design element Shape can be used in rotated form Shape can be used in altered form p.16

Marketing materials Webdesign p.17

Marketing materials Instore pop-up banner Instore poster p.18

Marketing materials A5 Folder A5 Flyer p.19

Marketing materials Social media visuals p.20

Marketing materials Primary retail communication with room for participant logo p.21

Marketing materials Secondary retail communication uses NexDrive label p.22

Signing materials Wall mounted signing pannel Signing fl ags p.23

Signing materials Window sticker Signing light box - rectangle and square shape p.24

Vehicle materials Onderhoudexpert in elektrisch en hybride CARPROF BANKERS CARPROF BANKERS Corporate signing with room for participant name p.25 VW_771

1 Online Touch


  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24

You need flash player to view this online publication