Table of contents 1. Introduction 2. Brand profi le 3. Target audience 4. Visualization and Photography 5. Tone of Voice 6. Logo p.03 p.04 p.05 p.06 p.09 p.10 7. Typography 8. Colours 9. Design element 10. Marketing materials 11. Signing materials 12. Vehicle materials p.14 p.15 p.16 p.17 p.23 p.25
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