Media and press During the project we had a lot of media attention. It already started in the beginning of April when we launched our idea of building an ice bridge. In almost all the Dutch newspapers and several television programs, like ‘Een Vandaag’, ‘WNL’ and ‘Hart van Nederland’ we were mentioned. Even the news was picked up outside our borders. During the building process, our so called media-team supported us by making all the photos and videos. Because of the growing media attention they also did the communication with the press and organized interview meetings, took care of our Facebook page, and all other social media items. There were several journalist on location. One local newspaper from Holland ‘Eindhovens Dagblad’ send a journalist for one week and followed us on the building site and during our free time. But also big international TV stations and newspapers like Discovery Channel andStory House Productions were interested in our plans. And even the popular internet page VICE had two articles about the project. Several blogs were updated every week. One of them by Cobouw, a newspaper for the Dutch building industry. They posted a weekly story about the project, so people who were interested could follow it from there. The project was also really popular in Finland. Several television stations came to Juuka to report something about it in the news. And the local newspapers published weekly updates. In the end, the media attention went so fast that the newspapers in Holland were earlier aware of the collapse of the bridge than our own volunteers. On this page you see a collage of the articles that were published around the world. It was a total new but great experience we had with all the media attention. 52
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