PRODUCT MANAGEMENT CREATIVITY, KNOWLEDGE AND EXPERIENCE The role of Product Management is a critical one within our organisation. Here we briefly examine and look at the roles of two of our key staff members – Tom and Kirsten. Legislation is becoming ever stricter, supervision is being intensified and the need to stay informed is critical in our area of promotional technology. Managing the product lifecycle and maintaining 100% compliance is a principal part of their job. Especially now technology is developing more rapidly than ever. Management of the supply chain is not all about product detail though. Tom, Kirsten and their team now must consider the wider social, economic and environmental impacts that our products have on the market and globe. Tom and Kirsten spend much of their time analysing the economic and environmental challenges that affect products such as packaging design to minimise waste, recycling opportunities, carbon footprint and shipping economies to name just a few topics for how the product is transported. This is essential, as the demand for sustainable products and manufacturing grows in our daily lives as well. The social and ethical side of our supply chain management is one of the most important factors in our business. At Intraco Trading, we believe in “partnership” throughout the supply chain and to ensure that everyone is treated fairly on a “win: win” basis. Tom is responsible for this 32- CONTINEW side of the team and has a group of people working under him who regularly inspect and audit all our suppliers and manufacturing facilities to ensure fair play for all work done within them. Every product needs to surpass our compliance check and obtain certificates before passing as a potential bestselling item. Intraco Trading has established itself as a specialist in promotional tech gadgets with over 25 years of experience. Being a specialist means we choose our range very carefully and have a panel of experts which include a mix of skills and professionals with product management, sales, senior management and procurement experience. This cross section of people means we
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