Summary Eindhoven365 runs a city marketing strategy to provide direction to the development of the city itself as well as to the activities that unfold in order to further enhance Eindhoven as a creative city of innovation and as the central city of an energetic region. Eindhoven365 stimulates, supports and facilitates initiatives, collaborations, innovative strength, inspiration, knowledge and content which intensifies the spirit of the Eindhoven brand. City marketing Eindhoven is a boundary-pushing and inventive region, where technology, design and knowledge (TDK for short) are consciously deployed. These three elements are embodied in Eindhoven and have both a direct and an indirect magnetic attraction in drawing talent, students, start-ups, entrepreneurs and internationals to Eindhoven. This is the reason why the Eindhoven365 strategy, organisation and communication are based on these three brand themes. The brand originates from a smart grid that provides the logo with depth and possibilities. The visual elements of the Eindhoven identity are a logo, Eindhoven’s own typography, a specific tone of voice and an easily distinguishable language. Together they form the logo ‘Eindhoven’. Therefore, the brand is not a status quo in illustration and word, but illustration and word in motion, full of energy. Eindhoven brand propagators The Eindhoven brand should be supported and carried out by the city. By doing this, together we strengthen the brand. Eindhoven365 itself mainly uses the logo as the city’s marketing brand. In 2014 the Eindhoven Brandstore was opened where the Eindhoven brand can clearly be seen and felt. On top of this the brand increasingly appears on different marketing facilities such as a wall at Eindhoven Airport, posters and advertisements. The Eindhoven 108 EHV365 2014
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