10 Mobility Go cycling The Go Cycling campaign was launched in October 2018 by BYCS in cooperation with Zuidasdok, Zuidas Amsterdam Development Office, Green Business Club Zuidas and Hello Zuidas. It has been proven that cycling to work reduces short-term sick leave and avoids long-term illness. Cycling also improves mental health. Employees can visit www. go-cycling.org for tips, information about rules and regulations, local bike routes and options to buy, lease or share bikes and e-bikes. The site also provides information for employers to make bicycles more attractive as means of transport for their employees. WAVE BYCD started WAVE to stimulate young people to take up the bicycle as an alternative for travelling by public transport, scooter and car, instead of spending many hours watching screens and getting little exercise. The campaign started in September at the ROC College Zuid. Students received a free Swapfiets in exchange for sending weekly feedback about their experience. E-bike try-out To foster enthusiasm for the electric bike as an alternative for the car or public transport, Green Business Club Zuidas organised a try-out for twenty employees of Zuidas companies to test the Speed Pedelec bicycle (45 km/h) for two weeks. Participants were extremely enthusiastic and some bought the Speed Pedelec, while others are contemplating a purchase. Infrastructure, purchase costs and weather are the key concerns according to a survey held after the try-out. Impact survey on smart working at EY EY calculated the value of its ‘smart working’ approach in 2018. A Total Value concept was applied by quantifying and monetising the economic, social and environmental impact. By allowing employees flexible workspace options, EY realised an average societal worth of 5.3 million Euros a year. The largest positive impact was found to be in the social domain as employees could spend the time in other ways that they would normally spend commuting. The costs of working at home were less than the increased productivity, reduction of accidents and the reduction of CO2 and PM10 (nanoparticle) emissions. Cycling in the Zuidas During the We Make the City festival BYCS organised an event to stimulate cycling in Zuidas every day. An exhibition on city planning and architecture with a focus on bicycles was opened in the bicycle parking lot under the Gustav Mahlerplein. A lecture on the role of the bicycle in the city of the future was held, together with the Amsterdam University of Applied Sciences: Where can the bicycle take us? In addition, bicycle tours were organised from Zuidas to the NDSM docks: We Bike the City. Hello bike 160 17 hello Bikes dropzones 15.000 200+ app downloads journeys per day Zuidas Mobility Experience 2.0 Seventy-five people working in Zuidas tried new types of transport for a month and left the car at home in April 2018. The Zuidas Mobility Experience allowed employees to try new ways of travelling free and without contracts. Feedback from this initiative and the one before it, offers insights into how the end-user will use Mobility as a Service in the future. The wishes and needs have been included in the aforementioned MaaS Zuidas proposal. Photo: GBC Zuidas Photo: Kees Winkelman
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