Market and competition Why is our business different and what makes it unique? Why are we going to succeed and others are not? These questions are simple to answer since our idea was created around a current issue and the requirements of the CO2e labeling will be given soon. Looking at the competition, we identified only one available competitor.The “Worldwatchers” app has started it's crowdfunding in September this year. They already reached their first investment goal of 35.000€ and want to reach the remaining 185.000€ in March 2020 to update the app beyond basic features. It is unknown if they can reach their goals. Currently, they have 40.000€. Therefore, in three months, they need to collect 145.000€ to reach their goal. Their app includes every aspect of living a low CO2e life, which entails that one can keep track of the use of energy when heating and the use of fossil fuel when driving, to give some examples. It also relies on a databank that is kept updated from scientists. One can imagine that they will change their strategy when the law of CO2 labeling comes into life. Ultimately, we already have a qualified competitor. Nevertheless, looking at the market of food tracking, we also see a huge supply of great apps. It is a matter of functionality, simplicity, and appearance that will bring success. Moreover, our concept of collecting points and changing them into incentives is unique. By closely working together with the different retailers, we can provide the consumer with a unique selling position. 36
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