Other costs we need to pay every month are: Salary for 2 employees Wages for 3 mini job employees Rent for a co-working space Total Cash out 819 * 2 450 * 3 180 * 5 1.620 1.350 900 3.870 The average in-app purchase amount is 5.000€ per month for Android and Apple devices (buildfire, 2017). All this money should be generated through inapp purchases (either 9,99€ per month or 49,99€ for six months) and advertisements shown in the basic membership. This relies on the fact that app user spends 24% more on in-app purchases than on upfront app payments. Moreover, mobile app users spend 9,20€ on in-app purchases per month (Gartner, 2016). With our option of paying 49,99€ for six months, the user spends 8,33€ per month, which is below the average. This confirms that once users are confident that an app delivers the expected value without having to pay upfront, they find it easier to spend on in-app transactions. With the help of sponsorships, the sale of data from a user who agrees on these terms, and partnerships with retailers who want to accept our card at the check-out this business idea should be feasible. (https://bit.ly/35gzUiz) 39
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