34

YouTube video from Chloé Kian Chloe Kian is an influencer and Youtuber who mainly focuses on sustainability. In her weekly videos on YouTube, she posts about her vegan diet, sustainable fashion brands, and sustainable consumerism in general. Because she only agrees to sponsorships that she believes in and share the same values as hers, she is the perfect choice to create an authentic partnership. By providing her with a free premium membership, we ask her to include our tracking app in her vlogs. A possible idea would be to show her viewers what she buys in a week and how high her impact on the environment is. Another great aspect of Chloé is that she consistently works with the brands she likes. So, by keeping the collaboration alive, we will invite her to events of ours to thank her and give her a platform to speak about other related topics she feels passionate about. Maybe this partnership will result in another great business idea that will help people become more sustainable. (https://www.youtube.com/channel/UC_ nLVbBclU39zLlIacEAlQ) 34

35 Online Touch Home


You need flash player to view this online publication