What is an ICO and how is it done? First, companies create their own cryptocurrency on a blockchain platform. This is analogous to issuing company stock. With ICOs, investors buy cryptocurrency tokens that represent the shares, much like how the stock market works. This is also known as crypto-equity. Low transaction costs compared to other digital payment methods such as PayPal PROS Since the market is volatile it can be a high reward investment Trading is available anywhere as it is decentralized Equity crowdfunding using cryptocurrency is a great way to create an extra value of the savings and have with future gains Transactions are quick, permanent and not fake Difficult to comprehend and changing value of the coins taxes are not well defined CONS Not everyone knows how to use cryptocurrencies There is no central institution that can control thevolatility of the currency 51
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