Key activities Key activities will include creating the platform and network for people to use. Even though it is up to the community to build the actual community and network, Hire a Buddy! serves as a middleman and mediator and will therefore have to build and maintain the digital platforms and ensure that both customers and buddies have a good experience. Key partners Key partners will include Google AdWords and SEO. Getting publicly released on Google Play and the App Store will be vital to reach the potential community. Furthermore, in order to build these digital platforms in the first place, partnership with designers is necessary. Finally, Hire a Buddy! could work together with organizations such as join-us and Een tegen Eenzaamheid to reinforce both positions. Key resources The key resources needed to realize the value proposition and execute the key activities will be the intellectual property in the form of digital platforms, distribution channels in the form of the app and play store, financial resources, designers, and employees who will monitor and maintain the communities and the app. Channels Hire a Buddy! plans on reaching their target via Omnichannel: the app will be available on mobile devices and as a platform on computer devices. Awareness will be created via digital/online marketing, various online media platforms, and word of mouth of users. Cost structure There are only a few, simplistic costs. These include both the creation and maintenance of the app/website/platforms/social media, the salaries of future employees who will monitor the app and maintain the community, and the online marketing to create awareness. 98
99 Online Touch Home