Revenue streams As described in FEASIBILITY, there are multiple sources of income to keep this business model social, yet financially sustainable: ● Ads: the app will include free and pro versions; the free version will include generated ads that will produce revenue for Hire a Buddy! ● Pro version: at €4.99, users can upgrade to the pro version in order to eliminate ads permanently. This will be a one-time payment. ● Premium subscription: users who plan on using the app frequently can subscribe to a premium account for €9.99 a month, thereby receiving a fixed discount on activities and unlocking premium features. It will not include a quarterly or yearly pricing plan, because this app is supposed to eliminate the need for the app in the first place. ● Hire a Buddy! will receive a 10% fee for all bookings made through the app. It will use a “gelijk oversteken” method to ensure that users and buddies would not simply exchange phone numbers and cut Hire a Buddy! out as a middleman. Payment must be made prior to the activity. Hire a Buddy! will temporarily hold the money until the customer confirms that the activity has been completed. Hire a Buddy! will then wire the money to the buddy’s account and keep a 10% fee. Buddies who are booked but have no confirmed payment will be red-flagged by the system, and disciplinary action might be taken. Eco-social costs The eco-social costs are extremely minimal, if at all present, because this is a digital platform. There is only a small percentage of CO2 emission coming from users’ travel arrangements, which could be reduced by using public transportation, which is very common among that age group. Eco-social benefits The social benefits include a reduction in loneliness/isolation among this age group, increased sense of social access, and creation of community and friendship. Furthermore, not only is this a low-cost idea, but it is also very environmentally friendly since there is no material depletion, barely any CO2 emission, and no human or planetary exploitation of any kind, which are exactly the conditions of my opinion on sustainable development mentioned in Chapter 1. 99 (Alexander Osterwalder, 2010)
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