NEW YORK TIMES SQUARE HISTORY OF A NEW YORK MINUTE In 1872 the area had become home to New York’s horse and carriage trade referred to as, “Longacre Square”, after Long Acre in London, the center of the horse and carriage trade in that city. As prices and rents continued to rise with the industrialization of lower Manhattan, homes and theatres were pushed north into the area, taking their place alongside the carriage trade. It wasn’t long before this stretch of Broadway was brimming with restaurant goers and theatrical patrons. In 1880, Longacre Square became the first area in Manhattan to be illuminated with electric light and as the bright lights grew in number, in 1902, these city blocks were first referred to as, “The Great White Way.” Given such a steady increase of population and activity, in 1904, New York Times publisher, Adolph S. Ochs, moved the newspaper operations to a skyscraper on 42nd Street. With the move, Ochs convinced the city mayor to begin construction of a subway and the area was renamed, “Times Square.” Just a few weeks later, the first electrified advertisement appeared and this infamous stretch of city blocks in midtown really began to take the form that is now so recognizable and the New York minute was born. As the years moved forward, Times Square has remained an epicenter, setting a global pace and capturing the world’s time minute by minute. In 2015 the Invicta Retail Stores opened its 17th location here and naturally appointed this store site as the chain’s flagship.
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