INVICTA S1 RALLY THE S1 QUALIFIERS To cruise in the fast lane means to live in a world where a moment in time can determine ultimate glory. Driven by the inner workings of exceptional mechanics complimented by the execution of ambitious aspects in design, the Invicta S1 collection is here to embolden every second of the day. The new campaign for S1 took its inspiration from the tradition and energy of the Formula 1 circuit. Racing has been a part of car culture since the dawn of the automobile. Formula racing is a class of racing determined and defined by open-wheeled, single seat race cars. Formula 1, in particular, is the highest class with the world’s most technically advanced, and fastest road course racing cars. Highly regulated, the sport is defined by rules or, “formulas” that designate car configuration and how the race is ultimately run. These formulas highlight the skill of the driver as well as showcase the performance and capability of the car.
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