RESPONDING TO THE RAPIDLY CHANGING CONSUMER. TOGETHER. Reinventing a future in motion Our core purpose at Royal Lemkes is to meet the needs of our retail partners and boost their success in the plant category. This requires continuous innovation on our part, off ering cutting-edge products and services. Simply adhering to quality standards is no longer enough. We now require responsible sourcing, production and distribution. Next up is tackling CO2 emissions, reducing supply-chain waste and increasing biodiversity. From cutting to consumer, these are the greatest challenges we face in maintaining and expanding a successful, future-proof plant category. Our dream for 2030 is to sell twice as many plants as in 2020, with each plant contributing to a healthier planet and a better life for all. However, the greatest impact lies beyond our control and partnerships are therefore a logical step in helping us drive our industry forward. That means we must prioritise everyone’s needs, from grower to retailer. By working together and trusting in the effi cacy of our own determination, we can reap long-term rewards. A network’s strength is judged by the reliability of its parts. That is why we are always open about our challenges, opportunities, results and failures. And it is why we seek to connect with each other and learn from each other. At Royal Lemkes, we want to lead the way in discovering what is possible while reinventing a future in constant motion. The pandemic and the war in Ukraine undeniably aff ect us, so it is understandable that our focus shifts to the short term. But as challenging as this is, we cannot allow ourselves to lose track of our long-term plans. 24
25 Online Touch Home