OUR SUPPLIERS Our growers Six years ago, we set out our sourcing strategy, which, considerin events of the last couple of years, has proven a sound decision. Our suppliers are ranked by potential, size, professionalism and performance. We have developed distinctive strategies and campaigns for our various suppliers and product categories. This is how we intensify long-term relationships, create a sustainable supply chain and deliver a unique product range at the lowest possible costs. It is increasingly important for operational performance to uphold good relations with strategic suppliers. We aim to manage and improve these relationships by using general supplier analyses, supplier performance monitoring and action plans for continuous improvement. We collect information and develop and discuss new processes in conjunction with our suppliers, allowing us to create more value out of already successful strategic relationships. When a process is perfected, we expand it to other strategic suppliers and/or product categories. A multi-phasal expansion highlights its merit and helps create room to communicate the process to stakeholders both outside and within the company. Our growers are taking important steps to make their production even more sustainable. We do our part by bringing together supply chain partners, encouraging cooperation while motivating and inspiring each other to advance sustainable growth. 28
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