Sustainable growth of our relationships Interview with Alice van Veen and Esther Verkleij In a year marked by economic headwinds and social uncertainty across Europe, our industry faced its fair share of challenges with consumers allocating less of their disposable income to plants. Retailers have come under pressure, prompting many organisations to restructure and rethink their positioning. Cost-saving measures and economies of scale were achieved through the ongoing centralisation of purchasing power. This should lead to consumer prices not rising any further or even falling. 14
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