Quality assurance Worldwide Europe Local market Royal Lemkes Breeding Young plants Grower Sourcing & advice, operations & supply chain Retailer Customer Breeders Young plants Growers in the Netherlands Sustainability theme 4: transparent and fair supply chain The transition from quality control to quality assurance marks a meaningful evolution in our approach. Previously, our focus was on inspecting the quality of delivered plants, but we now emphasise ensuring quality throughout the entire process — from source to shelf. To achieve this, we collaborate closely with our retail and production partners to establish aligned quality standards at the outset of the supply chain, taking into account the specific risk profiles of individual products. This comprehensive approach involves monitoring not only product quality but also factors such as country of origin, climate and local production conditions. We identify and mitigate risks across an increasing portion of the transport chain. By integrating quality assurance into the full scope of our sourcing and logistics processes, we ensure reliable products across the supply chain. This is crucial for maintaining long-term trust and ensuring consistent customer satisfaction. 34
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